Services

Marketing

The area of marking is radiply reinventing itself. Originally, marketing was about determing the best marketing mix (the 5 P's: product, price, place, promotion and personnel), in a bottom-up approach to finding a market for a particular product or service. The appropriate metaphor for this approach would be the door-to-door encyclopedia salesman who has a list of people to visit.
Due to the professionalisation of Brand Management, however, marketing has developed into a discipline that not only delivers the right product to the right market, but that provides input that allows a company to align itself in every way to all the (subconscious) desires and needs of its customers. The metaphor for this approach would be that of customers who are so keen to buy a product that they wait in their sleeping bags in front of the store to make sure they are amongst the first to buy a particular product (launching of Microsoft XBOX360, Apple iPhone, latest type of BMW, etc.). We want to help you make sure that your marketing approach is state-of-the-art.

Defining marketing strategy

Market segmentation

Market research

Market positioning

Drafting marketing plan

Marketing and new media